Specialised Exhibitions Montgomery

Leading trade show organiser in Southern Africa is the marketer's first choice

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Our History

We have been organising industrial trade shows since 1968. Our very first exhibition was an industry showcase for the building and construction sectors. The show was a resounding success and has seen much growth over the years and in 2018 Interbuild Africa will be celebrating its 50th anniversary. Other key industries were identified and today we offer South Africa’s largest portfolio of exhibitions servicing business to business sectors of the South African economy.

The Specialised Exhibitions Montgomery brand is synonymous with innovation, integrity and professionalism;

We are growing our brands regionally across Gauteng, KwaZulu-Natal and the Western Cape, whilst also increasing our African footprint. This strong growth has been supported with the expansion of co-located conferences, content-rich free-to-attend seminars and other industry related initiatives. We have always been open to new business opportunities and that has been part of our success.

The acquisition of Exhibitions for Africa (EFA) in late 2007 by Specialised Exhibitions Pty Ltd, created a major force in the B2B trade exhibition market in Southern Africa. Both companies had built extremely strong company brands with equally strong partner brand identification within their exhibition portfolios.

The Specialised Exhibitions Montgomery brand is synonymous with innovation, integrity and professionalism; a company that aspires to the highest possible service standards, with a focus on customer care. We have built a proud heritage over the years and celebrate turning 50 years old in 2017.

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The Montgomery Connection

Specialised Exhibitions (Pty) Ltd is wholly owned by Montgomery - a family business that dates back over 100 years.

In 1895, Greville Montgomery set up the first specialised building fair in London in the UK, which was a resounding success. It was this that sowed the seeds for the global Montgomery brand seen today. On his retirement the business was passed to his son, Hugh, and subsequently his wife, Molly, who began to expand the business abroad. Together with her son Bryan, they took groups of British exhibitors to building shows in Europe, then the rest of the world. In 1967, it was Molly and Bryan that founded Specialised Exhibitions (Pty) Ltd in South Africa.

In 2008, Bryan Montgomery passed away, aged 80. Over the course of his lifetime, he served as chairman and director of Montgomery, as well as president of UFI (the Union of International Fairs) and chairman of the AEO (Association of Exhibition Organisers). His successor, Sandy Angus – the current chairman of Montgomery – has also held these positions, as well as being elected president of the IAEE (International Association of Exhibitions and Events). The fifth generation of this family business now rests under the holding company name of Angus Montgomery Ltd with its head office in Manchester Square, London in the UK.

Today Montgomery is an independent exhibition and events company at the forefront of trade and consumer shows and specialist events in Europe, Asia, Africa and the Middle East. Over fifty events are run in over fifteen countries. Montgomery has its own specialist consultancy firm, 15 wholly owned and joint venture companies all over the world, and owns the largest exhibition venue in Africa (Expo Centre in Johannesburg).

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Our Values

The Specialised Exhibitions Montgomery brand is synonymous with innovation, integrity and professionalism; a company that aspires to the highest possible service standards, with a focus on customer care. We strive to provide world-class exhibition events that deliver a good return on investment for all stakeholders.

Specialised Exhibitions Montgomery is a member of the Association of African Exhibition Organisers (AAXO) - an organisation that represents professional exhibition organisers throughout Africa. We are also a member of the Johannesburg Chamber of Commerce (JCCI) – an independent, non-political, subscription-based association dedicated to promoting a business-friendly environment.

Values
Values
Values

A strong focus on key relationships

Across our portfolio of exhibitions we have developed excellent relationships with leading industry associations who pledge on-going support to our shows. We are delighted to partner with these influential and trusted industry associations and greatly appreciate their support.

We also enjoy the support of many media partners. These media partnerships continue to provide a marketing platform that services the varied industry sectors with professionalism and passion.

A company with ethical standards

Visitor numbers to all Specialised Exhibition Montgomery shows are audited by the Audit Bureau of Circulations of South Africa (ABC). The ABC logo is a valued seal of trust which provides confidence in the market. Electra Mining Africa is also a UFI (the Union of International Fairs) approved event, which identifies a show as being of the highest quality and standing.

CEIR & IAEE
research

New trends are constantly emerging and exhibitors and exhibition organisers need to be mindful of these when planning an event. We consistently use information drawn from research in our strategic planning and this is what keeps our exhibition portfolio future fit and adapted to changing times.

We also reference two excellent international research resource sites: the Centre for Exhibition Industry Research (CEIR) and the International Association for Exhibitions and Events (IAEE).

We believe research to be imperative.

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Our People

Meet our Specialised Exhibitions Montgomery EXCO Team.

Gary Corin

Gary Corin

Managing Director

Gary Corin has been with Specialised Exhibitions for 21 years, holding the positions of marketing director and chief operating officer prior to his becoming managing director.

He has gained experience in all facets of exhibition organising, including sales, marketing and services. Marketing has been his forte with a direct responsibility for the delivery of visitor audiences being the focus of his role for the early part of his career.

He now leads a young, dynamic team. Gary has attained a BTech in marketing from the University of Johannesburg, is an accredited chartered marketer and completed his MBA through the University of Hull in the UK. In his spare time he assists with the development of cricket at school and community level, recently being elected President of the Eastern Cricket Union. He’s also completed six Comrades ultra-marathons.

Leatitia van Straten

Leatitia van Straten

Marketing Director

Leatitia completed her degree in Public Relations Management from the Tshwane University of Technology and joined a listed IT company as marketing and travel co-ordinator. She subsequently joined B2B media company Terrapinn as marketing manager. She worked on a portfolio of events stretching across the finance, transport and infrastructure, telecoms and utilities sectors.

Leatitia remained within the Terrapinn group of companies as Marketing Director for the SA office for 5 years and also headed up their training division, The MBA Training Company, as Managing Director – Africa, for just over a year.

She returned to her roots in event marketing by joining Specialised Exhibitions as Marketing Director in early 2012. Leatitia has been listed on the International Who’s Who multiple times as an expert in her field and was instrumental in establishing a new industry association, AAXO – The Association for African Exhibition Organisers in 2016 and currently sits on AAXO’s Board of Directors.

Charlene Hefer

Charlene Hefer

Portfolio Director

Charlene has always had a strong passion for the exhibitions and events industry and since her appointment at Specialised Exhibitions Montgomery in 2011, she has proven to be an accomplished sales and account manager.

She spent almost 10 years at Infixion Media where she was promoted to the position of Business Manager at the age of 23. Becoming involved in all facets of the business, Charlene gained vast experience in publishing, online sales, software installation and training.

Shortly after joining Specialised Exhibitions Montgomery she was appointed to Key Accounts Manager and became highly instrumental in the successful launch of a number of new shows within the groups growing portfolio. In 2013 she was promoted to the position of Event Director.

Nick Sarnadas

Nick Sarnadas

Portfolio Director

Nick Sarnadas, has been in the hospitality industry in various forms for over 16 years, both locally & abroad, after completing his degree in communications in 2005 he continued to be involved through many different events, until joining the South African Chefs associations as Events manager & logistics manager for the national culinary team He joined Specialised Exhibitions Montgomery in 2014 as food & hospitality director, and is proud to be involved & part of the hospitality industry.

Johan de Bruyn

Johan de Bruyn

Financial Director

Prior to joining Specialised Exhibitions Montgomery as Financial Manager in January 2014, Johan worked in the distribution field as Financial Manager.

He also worked in the security and services field for nearly 10 years preceding this, where he held several positions including Client Liaison Manager, Regional Admin Manager and Financial Manager. Johan holds a BCompt degree from UNISA, is an avid sportsman and adrenaline junkie, and enjoys enduro and MTB races, road cycling and adventure and obstacle races.

After a short stint in his role as Financial Manager and having proved his commitment, loyalty and business skills, Johan was appointed as Finance Director to the Specialised Exhibitions Montgomery and Montgomery West Africa boards in June 2014.

Emmanuael Patty

Emmanuael Patty

Operations Manager

Emmanuel has been in the exhibition industry for over 14 year and has always had a very strong passion for exhibitions. Emmanuel has gain experience in Exhibition, Conference and event management.

Emmanuel started off in the industry as debt collector moved on and joined the team to manage the SAT (South African Tourism account) co-ordinator exhibitions in Germany, Frankfurt and London. In 2008 Emmanuel joined Specialised Exhibition as a service co-ordinator and was later promoted to Operation Manager.

Emmanuel is currently looking after the operational portfolio of the business, and is servicing the different pockets of the business and currently holding position of Operation Director.