MARKETING AND PROMOTION

A marketing and promotional strategy which will specifically target the key decision-makers will be implemented. This will include:

• Direct Mail Shots
• Distribution of Complimentary Tickets through Professional Associations
• Brochures
• Radio Advertising
• Related Seminars and Conferences
• Roadside Posters
• Trade and Daily Press
• VIP Visitor Campaign.

Publicity will include editorial and exhibition preview in The Star, as media partner, in addition to other on-line and print media coverage.

A combination of these items will be sent to relevant trade organisations and Chambers of Commerce in Africa.

ORGANISERS’ SERVICE

Specialised Exhibitions offers a fully comprehensive on-site exhibitor service, which includes:

Shell Scheme • Carpeting • Electrics • Customised Packages • Security • Furniture • Plants • Telephones • Budget Analysis Facilities • Travel and Accommodation Packages • Media/Business Lounge • Staff Training

CONFERENCES

Conferences and workshops will be run concurrently with the exhibition, covering various topics and offering a wealth of new insights and information. The topics will have relevance to products being exhibited.