MARKETING AND PROMOTION

A marketing and promotional strategy which will specifically target the key decision-makers will be implemented. This will include:

• Direct Mail Shots
• Trade and Regional Press (advertising, ticket inserts, publicity)
• Brochures
• Roadside Posters
• Radio Advertising
• Distribution of Complimentary Tickets through Professional Associations
• VIP Visitor Campaign
• Related Seminars and Conferences

Promotional material will also be sent to relevant trade organisations and Chambers of Commerce in Africa.

ORGANISERS’ SERVICE

Specialised Exhibitions offers a fully comprehensive on-site exhibitor service, which includes:

Shell Scheme • Carpeting • Electrics • Compressed Air • Customised Packages • Walk-on-Packages • Water and Electrical installation • Security • Furniture • Plants • Telephones • Forwarding and Handling Services • Budget Analysis Facilities • Travel and Accommodation Packages • Media/Business Lounge • Staff Training

CONFERENCES

Conferences and workshops will be run concurrently with the exhibition, covering various topics and offering a wealth of new insights and information.

INDUSTRY SUPPORT

Propak Cape 2008 has the support of the following related industry institutions:

• The Institute of Packaging in SA
• The Packaging Council of South Africa
• The Printing Industries Federation of South Africa
• The Flexographic Technical Association of South Africa
• The Plastics Federation of South Africa